The Iconic Bred Colorway
The Air Jordan 3 "Bred" (Black/Red) stands as one of the most coveted sneakers in Jordan Brand history. First released in 1988 and designed by the legendary Tinker Hatfield, this model features the now-iconic elephant print accents and visible Air cushioning that revolutionize basketball shoe design.
What makes the Bred colorway particularly special is:
- Its association with Michael Jordan's 1988 Dunk Contest-winning performance
- The perfect contrast of black tumbled leather with bold red accents
- The premium build quality compared to contemporary sneakers
Scarcity Drives Collector Demand
Due to limited re-releases and intentionally controlled stock numbers, authentic Air Jordan 3 Breds have become increasingly difficult to obtain through retail channels.
The sneaker's market value demonstrates its investment potential:
| Release Year | Retail Price | Current Resell (DS) |
|---|---|---|
| 1988 (OG) | $100 | $5,000+ |
| 2011 (Retro) | $160 | $800+ |
| 2018 (Retro) | $220 | $450+ |
Smart Buying Through Cross-border E-commerce
When purchasing Air Jordan 3 Breds from international resellers or agent platforms, thoroughly research:
Essential Verification Steps:
- Check platform reviews on sneaker forums
- Verify authentication processes (many use third-party services)
- Compare prices across multiple reputable sellers - deals too good to be true usually are
- Review policy guarantees including returns and refunds
For official product details and history verification, always reference the official Air Jordan 3 archives.
Why Authenticity Matters
The sneaker resale market saw over $10 billion in 2022 transactions, but counterfeit operations target high-value models like the Bred 3s. Premiums for guaranteed authentic pairs reflect runway-worth pieces rather than just footwear.
Signs of legitimate platforms:
- Detailed, automated authentication reporting
- Original receipts/product SKU documentation
- Physical address and contact background checks via google Search